R120.00
The fundamentals of neighbourhood marketing and essential marketing strategies
In stock
267 Pages, Paperback
23.5×15.5×1.3cm
“415 Action-Packed Neighbourhood Marketing Tips” by South African retail expert Basil O’Hagan (co-authored with Hagen Engler) is a highly practical business guide. Tailored specifically for local retailers and small businesses, it focuses on winning and retaining customers within a 10-minute drive of your storefront.
The 10-Minute Market: The philosophy of building your business from the inside out, focusing heavily on your immediate local backyard.
Next-to-Nothing Marketing: Cost-effective tactics to maximize visibility without requiring a massive corporate advertising budget.
Customer Service “Wows”: Turning standard interactions into loyalty-driving experience
The fundamentals of neighbourhood marketing and essential marketing strategies
In-store and outside-store marketing tactics
Promotional timing, database building, and theme promotions
Practical social media, advertising tips, and metrics to measure success
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