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R170.00
Underscoring the importance of brevity and clarity in communication to achieve better media coverage.
In stock
414 pages, Paperback
This book takes students through the journalistic process what news is, how publications are organized, the role of the journalist, ways to get the most from interviews, a style and grammar guide, and easy-to-follow advice on how to put together basic news stories.
This third edition draws on journalism practiced globally; looks at new developments in technology; and considers the challenges facing journalists in dealing with global demographic and ideological shifts.
Provides practical guidance for public relations and communications professionals to improve their media relations efforts. It emphasizes understanding media preferences, effective message construction, and a focused messaging strategy, underscoring the importance of brevity and clarity in communication to achieve better media coverage.
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